Services
Jenn Bankston brings outside perspective and fresh thinking to help grow your business through strategic planning, target outreach and positioning, campaign planning and execution, and measurement.
Your virtual marketing team, we help our clients connect with, and communicate their capabilities, achievements, and innovations to their sophisticated audiences.
We solve marketing, communications and business development challenges by helping clients to engage audiences, strengthen brands and maximize profitability.
Brand Strategy
The heart of what Jenn does is the creation of relevant and engaging branding, positioning and messaging, developing communications materials and a web presence aligning, and aligned with, your company's marketing strategies and business goals.
Brand Strategy | Messaging + Positioning| Visual Identity Systems | Print and Digital Collateral Production | Infographics | Advertisements
Marketing Communications
Jenn develops content strategy, oversees content creation, and executes issues- and event-driven campaigns. She also helps guide topic selection and research incorporating outside contributors when appropriate to ensure the steady flow of engaging, useful and relevant content. All content developed is tied to the broader, integrated marketing and communications program.
Strategy | Reputation Management | Surveys | Rankings| Thought Leadership | Storytelling | Editing | Messaging + Positioning | Content Development | Research | White Papers | Webinars | Videos | Podcasts | Industry and Practice Reports | CSR + ESG Reports | Year in Reviews
Fractional CMO
Jenn's imagination and experiential wisdom are critical when analyzing a business or a market. She integrates the company's internal workings into all considerations of how the business competes in, and how its products and/or services are relevant to the marketplace.
As a virtual CMO, Jenn creates strategic business plans and leverages martech to help professional services firms and technology companies enhance their profitability. She "activates ideas," and delivers differentiated programs and revenue growth.
Campaign Planning + Execution
Jenn is a trailblazer. At the forefront of utilizing technology, and establishing KPIs, Jenn develops sophisticated campaigns and gives voice to her professional service which reach and influence the desired target audiences and consumers.. Jenn helps clients connect with, and communicate their capabilities, achievements, and innovations to, their sophisticated audiences.
She helps raise clients' profiles, advance their lead generation and business development efforts, and burnish their credentials and reputation.
Team Leadership + Development
Jenn has built successful teams and leaders in both operating and advisory roles. Predicated on open, transparent communications and leading with humanity, Jenn has established dynamic and motivated teams. She has developed lasting relationships of trust and mutuality, with direct impact on individual and organizational performance.
Team Charter | Executive + Team Coaching | Training + Workshops | Design Sprints
Activating Ideas. Delivering Strategic Solutions.
Illustration Credit: Rebecca de Araujo
How Do I Get Started?
Listening and collaborating are the cornerstones of success. Jenn solves marketing, communications and business development challenges by helping clients to engage audiences, strengthen brands and maximize profitability.
You can engage Jenn on a project or hourly basis.