THE AMERICAN LAWYER (law.com) - Marketing and Business Development Efforts in Law Firms

Updated: Aug 23, 2021

(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm’s strategy.