Marketing and Business Development Efforts in Law Firms Should Follow This Five Step Path to Deliver
Updated: Oct 16, 2019
(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm’s strategy.