Marketing and Business Development Efforts in Law Firms Should Follow This Five Step Path to Deliver

Updated: Oct 16, 2019

(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm’s strategy.

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