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Addressing Complex Intercultural Issues

Updated: Oct 15, 2019

Positioning an Organization for Impactful Business Outcomes


By utilizing multinational business and travel experiences in communications, negotiations and an understanding of local cultures, these multidisciplinary workshops introduce concepts and practices to prepare professionals for targeting new prospects and enhancing client relations.


Experience collectively outlines an individual or firm’s expertise that can be offered in a client’s industry and prospective matter. One’s life and business perspective is informed by a collection of experiences. As a student, I spent three summers earning enough money to participate in Semester at Sea and travel to countries that were in the midst of dissolution, emerging growth or the verge of economic strife. In graduate school, my degree in international business was focused on a viewpoint of the geopolitical, legal, financial, macroeconomic, humanitarian and environmental impacts on business around the world.


Subsequently, I lived in Thailand and worked in Southeast Asia during the Asian economic crisis. Later, I would live in Paris and spend time interfacing with European clients in the U.K., Netherlands, France, Germany, Italy and Sweden. As someone who has spent time living and working in both Southeast Asia and across Europe, I gained an awareness that while people may do things construed as ‘different’ across cultures, each idea should be celebrated. This perspective opens a door to consider how and why we all do things the way we do. Those experiences have helped spur critical thinking, self-awareness and flexibility in my own career.


During my first workshop in Bangkok, I led a course for a group of multinational companies. Through that experience, I became self-aware that my own interpretations and analyses were in part learned behaviors from the previous environments in which I had been exposed. Within a matter of months, I was able to expand my critical thinking capacity to identify different arguments that exist within a particular issue and the variety of different sources of information. This culmination of information and viewpoints allows parties to evaluate positions to arrive at clear, often uncomfortable, assessments of personal strengths, weaknesses and preferences and the ways in which those factors impact our decision-making.





Recently, I led a communications and critical thinking workshop in New York City for a start-up that was about to launch a business development and sales program targeted at attracting and retaining new European clients. The goal of the workshop was to develop a foundation for the development of the business development and sales manual for the team. Part of this workshop involved dissecting and adapting best practices for communication, client relations, and assessing perspectives with a diverse audience or client group.


In my Global Business Development Workshops, we take a deep dive into dynamic topics such as:


1. Looking at language and helping participants form rational, informed decisions.


2. Understanding the localized culture to develop goals or strategic efforts - gaining an understanding of what makes the localized people tick - their local interests (sports, hobbies, geopolitical climate, socioeconomic and food preferences, etc.)


3. Crafting communications strategies and business development plans based on local cultures and their viewpoints.


4. Building client trust through body language, eye contact, understanding and cultural awareness.


For more information on this Global Business Development Workshop or other Bankston Marketing Solutions Workshops and opportunities, please visit bankstonmarketingsolutions.com.


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