INSIGHTS

SUPPY CHAIN BRAIN - Pandemic as Pivot: How will your Company Emerge from COVID-19?

Supply networks slowed, and some halted as COVID-19 has caused unprecedented disruptions. From mechanical equipment to medical supplies...

How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?

Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I delivered my last...

One of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms...

How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a how-to-guide to create...

It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content experience and explain...

Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing...

(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a...