INSIGHTS

Our philosophy on key issues that impact businesses and consumers. From articles to podcasts, we provide practical advice to help inform sound decisions.

FAST COMPANY - Why you Should Cut out Jargon From all Workplace Communication

Mar 25, 2021
1 min

FAST COMPANY - Why you Should Cut out Jargon From all Workplace Communication

No matter where you work, effective communication means speaking candidly and avoiding platitudes that only confuse and frustrate your...

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USA TODAY - Passing on my Mother's Gift of Resiliency to my Daughter

Jennifer S. Bankston

Mar 5, 2021
1 min

USA TODAY - Passing on my Mother's Gift of Resiliency to my Daughter

I am honored that USA TODAY published my opinion piece during Women’s History Month about resiliency. And, that I could share my voice,...

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FAST COMPANY - 6 Ways to Root Out Morale-Depleting Fear Among Your Employees

Jennifer S. Bankston

Nov 17, 2020
1 min

FAST COMPANY - 6 Ways to Root Out Morale-Depleting Fear Among Your Employees

Thank you to Fast Company for publishing my article, "6 ways to root out morale-depleting fear among your employees." Experimentation...

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The Importance of Creative Conversations Now

Jennifer S. Bankston

Jun 16, 2020
4 min

The Importance of Creative Conversations Now

At two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a Kandinsky, Basquiat or...

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Jennifer S. Bankston

Nov 21, 2019
1 min

Chief Dot Connector

As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings and products.

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Nostalgia in Professional Services Marketing

Jennifer S. Bankston

Nov 8, 2019
3 min

Nostalgia in Professional Services Marketing

Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing...

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The CMO/CFO Relationship: An Adversary or Your Greatest Ally?

Jennifer S. Bankston

Oct 10, 2019
3 min

The CMO/CFO Relationship: An Adversary or Your Greatest Ally?

In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the decision makers of a...

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Jennifer S. Bankston

Sep 26, 2019
2 min

Addressing Complex Intercultural Issues

By utilizing multinational business and travel experiences in communications, negotiations and an understanding of local cultures,

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From the Podium: Inspiration or Just Perspiration?

Jennifer S. Bankston

Mar 9, 2017
2 min

From the Podium: Inspiration or Just Perspiration?

If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen minutes to...

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Three of the Best Business Tips Margaret Thatcher Taught Me

Jennifer S. Bankston

Sep 16, 2013
1 min

Three of the Best Business Tips Margaret Thatcher Taught Me

Originally published on the Austin Chapter, American Marketing Association Insights. Tip #1:Own your pitch. Tip #2: Collaborate but...

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