LAW.COM: Addressing the 'Visibility Factor' to Unleash Innovation
|JANUARY 11, 2024 | As a legal marketing strategist, I work closely with leaders who are striving to elevate the profile of their firms...
top of page
Insights
Jenn's philosophy on key issues that impact businesses and consumers. From articles to podcasts, Jenn provides practical advice to help inform sound decisions.
A Ray of Sunshine
On New Year's Eve, Jimmy the "Chiweenie" took his first steps in yea
Finding Gratitude in a Windstorm
| November 17, 2022 | The quartz necklace I had worn each day around my neck for the two years unraveled and broke on the hardwood floor...
How Midsize Law Firms Can Protect Their Market Shares
| September 23, 2022 | Thank you Patrick Fuller, Hank Grezlak, ALM, and ALM Intelligence for having me as a panelist along with Charles...
CHICAGO TRIBUNE: What are the Pandemic-Fatigued Doing to Stay Calm?
| January 22, 2022 | Here’s a not-so-scientific study How are you staying calm? Thank you to the Chicago Tribune Media Group for...
The Paradox of Fear: Accepting Your Reality Takes Bravery
| November 21, 2021 | (IMAGE: Chadwick Boseman) The protective barriers we build out of fear are often initially necessary. Survival...
Empowering Employees as Thought Leaders in Professional Services
| November 9, 2021 | How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a...
THE LEGAL INTELLIGENCER - How Connection, Meaning and Wellness are Key Strategic Imperatives
| September 24, 2021 | In a Belonging environment, people feel supported and can bring candor and humanity to the workplace. I wrote this...
Hands and Hearts Working Together
| September 24, 2021 | A healthcare CEO discovers the power of vulnerability and emotional IQ After the death of her newborn and the...
My 9/11 Story — From Tragedy to Transformation
| September 10, 2021 | I felt a new desire to be part of something larger, to connect on deeper levels than I had ever before. Originally...
Moving Day Comes Around Often – My Own Private "Nomadland"
| August 20, 2021 | This article appeared in Woman Around Town and Several Other Publications Corrugated, recycled cardboard, moving...
Lessons Learned for Two Years of Starting a Business
| August 3, 2021 | For years, several of my mentors encouraged me to venture out on my own and provide strategic counsel and guidance...
A New York State of Mind: Where Y'at?
| April 15, 2021 | Just before leaving New Orleans to head back to Austin, Jenn wrote this musing that was published in The Brooklyn...
FAST COMPANY - Why you Should Cut out Jargon From all Workplace Communication
| March 15, 2021 | No matter where you work, effective communication means speaking candidly and avoiding platitudes that only confuse...
USA TODAY - Passing on my Mother's Gift of Resiliency to my Daughter
| March 5, 2021 | I am honored that USA TODAY published my opinion piece during Women’s History Month about resiliency. And, that I could...
Set Your Intention for a Successful Mentor – Mentee Relationship
| December 2, 2020 | Three mornings a week, my yoga instructor starts class by asking participants (yogis) to “set an intention for our...
FAST COMPANY - 6 Ways to Root Out Morale-Depleting Fear Among Your Employees
[November 17, 2020 | Thank you to Fast Company for publishing my article, "6 ways to root out morale-depleting fear among your...
THE WALL STREET JOURNAL - You've Got a Friend This COVID 9/11
| September 11, 2020 | How Carole King Lifted Spirits in New York After the Infamous 2001 Attacks. The Wall Street Journal published my...
SUPPY CHAIN BRAIN - Pandemic as Pivot: How will your Company Emerge from COVID-19?
| August 4, 2020 | There has never been a greater opportunity to disrupt the disruption that’s happening across the supply chain. Rewrite...
Why a Reemphasis on Creating a Niche is Important in Today's Market
| June 24, 2020 | How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?
The Importance of Creative Conversations Now
| June 16, 2020 | At two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a...
Why Brand Ambassador + Employee Advocacy Programs Matter Now
| March 12, 2020| Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I...
Why a Software Developer Should Garner the Top Honor of 'Sexiest' Person Alive
| February 13, 2020 | Move over George Clooney, Chris Hemsworth, Denzel Washington and Kate Upton. FULL DISCLOSURE: This is in jest as I...
THE LEGAL S/LANT PODCAST - Say Yes to the Things You Don't Think You Can Do: Part 2
| February 12, 2020 | In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and...
AMERICAN LAWYER MEDIA (ALM) Law.com- Linking Content Into the Client Experience
| February 5, 2020 | One of the most effective components of marketing is thought leadership content. With today’s available palette of...
New Decade, New You? How I Embrace My Imperfections.
| January 14, 2020 | It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every...
THE LEGAL S/LANT PODCAST - Say Yes to the Things You Don't Think You Can Do
| January 8, 2020 | Early in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer...
Linking Content into the Client Journey – How Content Experience Drives Higher Client Engagement
| December 10, 2019 | It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content...
Chief Dot Connector
| November 21, 2019 | As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings...
Nostalgia in Professional Services Marketing
| November 8, 2019 | Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing...
Addressing Complex Intercultural Issues
| October 17, 2019 | By utilizing multinational business and travel experiences in communications, negotiations
LEGAL MARKETING ASSOCIATION ANNUAL MEETING: CFO/CMO Relationship
| June 2, 2019 | In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the...
How Austin's Business Culture Inspires Entrepreneurial Success
| September 20, 2019 | Read any headline about the fastest growing cities in America, and Austin is among the top of the list. After all,...
TODAY'S PARENT: Kermit the Frog: Leadership Tips from the Most Famous Muppet
| September 19, 2019 | Originally Published in Today's Parent. Like many couples, my husband and I chose to write our own wedding vows....
Three of the Best Business Tips Margaret Thatcher Taught Me
| August 15, 2019 | Originally published on the Austin Chapter, American Marketing Association Insights. Tip #1:Own your pitch. Tip #2:...
FORBES - How Ten Minutes Can Produce Real Results
| July 18, 2019 | Originally published in Forbes. Over the past several months, I have found several ways by which 10 minutes a day has...
THE AMERICAN LAWYER (law.com) - Marketing and Business Development Efforts in Law Firms
| June 27, 2019 | (Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes...
From the Podium: Inspiration or Just Perspiration?
| April 18, 2019 | If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen...
bottom of page