Jennifer S. BankstonFeb 182 minThe Legal S/ant Podcast - Say Yes to the Things You Don't Think You Can Do: Part 2In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and Jessica Jaramillo, about moving out of our...
Jennifer S. BankstonFeb 101 minLinking Content Into the Client ExperienceOne of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms are able to design,...
Jennifer S. BankstonJan 293 minEmpowering Employees as Thought Leaders in Professional Services How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a how-to-guide to create an employee advocacy ...
Jennifer S. BankstonJan 272 minSay Yes to the Things You Don't Think You Can DoEarly in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer in the Marines, the Commandant of the Mar...
Jennifer S. BankstonJan 153 minNew Decade, New You? How I Embrace My Imperfections.It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every January, especially at the start of a new deca...
Jennifer S. BankstonDec 11, 20191 minLinking Content into the Client Journey – How Content Experience Drives Higher Client Engagement It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content experience and explain why marketers should ...
Jennifer S. BankstonNov 21, 20191 minChief Dot Connector As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings and products.
Jennifer S. BankstonNov 8, 20193 minNostalgia in Professional Services MarketingShould Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing buyer decisions becaus...
Jennifer S. BankstonOct 10, 20193 minThe CMO/CFO Relationship: An Adversary or Your Greatest Ally?In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the decision makers of a company or firm. In s...
Jennifer S. BankstonSep 26, 20192 minAddressing Complex Intercultural Issues By utilizing multinational business and travel experiences in communications, negotiations and an understanding of local cultures,
Jennifer S. BankstonJul 1, 20191 minMarketing and Business Development Efforts in Law Firms Should Follow This Five Step Path to Deliver(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a marketing and busines...
Jennifer S. BankstonJun 21, 20191 minSet Your Intention for a Successful Mentor – Mentee RelationshipThree mornings a week, my yoga instructor starts class by asking participants (yogis) to “set an intention for our practice.” The practice of yoga teaches us...
Jennifer S. BankstonMar 9, 20172 minFrom the Podium: Inspiration or Just Perspiration?If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen minutes to potentially inspire others an...
Jennifer S. BankstonAug 24, 20163 minWhy a Software Developer Should Garner the Top Honor of 'Sexiest' Person AliveMove over George Clooney, Chris Hemsworth, Denzel Washington and Kate Upton... FULL DISCLOSURE: This is in jest as I one hundred percent believe in an indivi...
Jennifer S. BankstonApr 11, 20163 minHow Austin's Business Culture Inspires Entrepreneurial SuccessRead any headline about the fastest growing cities in America, and Austin is among the top of the list. After all, it unseated Silicon Valley, and hit #1 in ...
Jennifer S. BankstonOct 20, 20154 minKermit the Frog: Leadership Tips from the Most Famous MuppetOriginally Published in Today's Parent. Like many couples, my husband and I chose to write our own wedding vows. Our relationship had been anything but a str...
Jennifer S. BankstonSep 16, 20131 minThree of the Best Business Tips Margaret Thatcher Taught MeOriginally published on the Austin Chapter, American Marketing Association Insights. Tip #1:Own your pitch. Tip #2: Collaborate but Expect Discourse. Tip #3...
Jennifer S. BankstonJun 25, 20121 minHow Ten Minutes Can Produce Real ResultsOriginally published in Forbes. Over the past several months, I have found several ways by which 10 minutes a day has improved not only my individual work pe...