INSIGHTS

Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I delivered my last “live” in-person spe...

In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and Jessica Jaramillo, about moving out of our...

One of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms are able to design,...

How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a how-to-guide to create an employee advocacy ...

Early in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer in the Marines, the Commandant of the Mar...

It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every January, especially at the start of a new deca...

It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content experience and explain why marketers should ...

As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings and products.

Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing buyer decisions becaus...

In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the decision makers of a company or firm. In s...

By utilizing multinational business and travel experiences in communications, negotiations and an understanding of local cultures,

(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a marketing and busines...

Three mornings a week, my yoga instructor starts class by asking participants (yogis) to “set an intention for our practice.” The practice of yoga teaches us...

If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen minutes to potentially inspire others an...

Move over George Clooney, Chris Hemsworth, Denzel Washington and Kate Upton... FULL DISCLOSURE: This is in jest as I one hundred percent believe in an indivi...

Read any headline about the fastest growing cities in America, and Austin is among the top of the list. After all, it unseated Silicon Valley, and hit #1 in ...

Originally Published in Today's Parent. Like many couples, my husband and I chose to write our own wedding vows. Our relationship had been anything but a str...

Originally published on the Austin Chapter, American Marketing Association Insights.  Tip #1:Own your pitch. Tip #2: Collaborate but Expect Discourse. Tip #3...

Originally published in Forbes. Over the past several months, I have found several ways by which 10 minutes a day has improved not only my individual work pe...