INSIGHTS

How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?

At two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a Kandinsky, Basquiat or Mi...

Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I delivered my last ...

In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and Jessica Jaramillo, abo...

One of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms...

How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a how-to-guide to create a...

Early in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer in the Marines, the C...

It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every January, especially at the...

It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content experience and explain w...

As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings and products.

Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing bu...

In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the decision makers of a c...

By utilizing multinational business and travel experiences in communications, negotiations and an understanding of local cultures,

(Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes struggle to define a m...

Three mornings a week, my yoga instructor starts class by asking participants (yogis) to “set an intention for our practice.” The practic...

If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen minutes to potential...

Move over George Clooney, Chris Hemsworth, Denzel Washington and Kate Upton... FULL DISCLOSURE: This is in jest as I one hundred percent ...

Read any headline about the fastest growing cities in America, and Austin is among the top of the list. After all, it unseated Silicon Va...

Originally Published in Today's Parent. Like many couples, my husband and I chose to write our own wedding vows. Our relationship had bee...

Originally published on the Austin Chapter, American Marketing Association Insights.  Tip #1:Own your pitch. Tip #2: Collaborate but Expe...