Jennifer S. BankstonOct 7, 20214 minHands and Hearts Working TogetherA healthcare CEO discovers the power of vulnerability and emotional IQ After the death of her newborn and the challenges of the pandemic,...
Jennifer S. BankstonSep 24, 20211 minTHE LEGAL INTELLIGENCER - How Connection, Meaning and Wellness are Key Strategic ImperativesIn a Belonging environment, people feel supported and can bring candor and humanity to the workplace. I wrote this article for The Legal...
Jennifer S. BankstonAug 2, 20212 minLessons Learned for Two Years of Starting a BusinessFor years, several of my mentors encouraged me to venture out on my own and provide strategic counsel and guidance based on my...
Jennifer S. BankstonApr 12, 20212 minThe Paradox of Fear: Accepting Your Reality Takes Bravery(IMAGE: Chadwick Boseman) The protective barriers we build out of fear are often initially necessary. Survival skills. But they can limit...
Jennifer S. BankstonMar 25, 20211 minFAST COMPANY - Why you Should Cut out Jargon From all Workplace Communication No matter where you work, effective communication means speaking candidly and avoiding platitudes that only confuse and frustrate your...
Jennifer S. BankstonMar 5, 20211 minUSA TODAY - Passing on my Mother's Gift of Resiliency to my DaughterI am honored that USA TODAY published my opinion piece during Women’s History Month about resiliency. And, that I could share my voice,...
Jennifer S. BankstonNov 17, 20201 minFAST COMPANY - 6 Ways to Root Out Morale-Depleting Fear Among Your EmployeesThank you to Fast Company for publishing my article, "6 ways to root out morale-depleting fear among your employees." Experimentation...
Jennifer S. BankstonOct 12, 20201 minTHE WALL STREET JOURNAL - You've Got a Friend This COVID 9/11How Carole King Lifted Spirits in New York After the Infamous 2001 Attacks. The Wall Street Journal published my article, “You’ve Got a...
Jennifer S. BankstonAug 4, 20201 minSUPPY CHAIN BRAIN - Pandemic as Pivot: How will your Company Emerge from COVID-19?Supply networks slowed, and some halted as COVID-19 has caused unprecedented disruptions. From mechanical equipment to medical supplies...
Jennifer S. BankstonJun 30, 20202 minWhy a Reemphasis on Creating a Niche is Important in Today's MarketHow do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?
Jennifer S. BankstonJun 16, 20204 minThe Importance of Creative Conversations NowAt two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a Kandinsky, Basquiat or...
Jennifer S. BankstonMay 7, 20202 minWhy Brand Ambassador + Employee Advocacy Programs Matter NowBusiness Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I delivered my last...
Jennifer S. BankstonFeb 18, 20202 minThe Legal S/ant Podcast - Say Yes to the Things You Don't Think You Can Do: Part 2In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and Jessica Jaramillo,...
Jennifer S. BankstonFeb 10, 20201 minAMERICAN LAWYER MEDIA (ALM) - Linking Content Into the Client ExperienceOne of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms...
Jennifer S. BankstonJan 29, 20203 minEmpowering Employees as Thought Leaders in Professional Services How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a how-to-guide to create...
Jennifer S. BankstonJan 27, 20202 minThe Legal S/lant Podcast - Say Yes to the Things You Don't Think You Can DoEarly in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer in the Marines, the...
Jennifer S. BankstonJan 15, 20203 minNew Decade, New You? How I Embrace My Imperfections.It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every January, especially at the...
Jennifer S. BankstonDec 11, 20191 minLinking Content into the Client Journey – How Content Experience Drives Higher Client Engagement It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content experience and explain...
Jennifer S. BankstonNov 21, 20191 minChief Dot Connector As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings and products.
Jennifer S. BankstonNov 8, 20193 minNostalgia in Professional Services MarketingShould Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing...