Lessons Learned for Two Years of Starting a Business
For years, several of my mentors encouraged me to venture out on my own and provide strategic counsel and guidance based on my...
INSIGHTS
Our philosophy on key issues that impact businesses and consumers. From articles to podcasts, we provide practical advice to help inform sound decisions.
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Jennifer S. Bankston
- Apr 12
- 2 min
The Paradox of Fear: Accepting Your Reality Takes Bravery
(IMAGE: Chadwick Boseman) The protective barriers we build out of fear are often initially necessary. Survival skills. But they can limit...
750
Jennifer S. Bankston
- Mar 25
- 1 min
Why you Should Cut out Jargon From all Workplace Communication (Published in Fast Company)
No matter where you work, effective communication means speaking candidly and avoiding platitudes that only confuse and frustrate your...
90
Jennifer S. Bankston
- Mar 5
- 1 min
Passing on my Mother's Gift of Resiliency to my Daughter
I am honored that USA TODAY published my opinion piece during Women’s History Month about resiliency. And, that I could share my voice,...
50
Jennifer S. Bankston
- Nov 17, 2020
- 1 min
6 Ways to Root Out Morale-Depleting Fear Among Your Employees
Thank you to Fast Company for publishing my article, "6 ways to root out morale-depleting fear among your employees." Experimentation...
60
Jennifer S. Bankston
- Oct 12, 2020
- 1 min
The Wall Street Journal - You've Got a Friend This COVID 9/11
How Carole King Lifted Spirits in New York After the Infamous 2001 Attacks. The Wall Street Journal published my article, “You’ve Got a...
150
Jennifer S. Bankston
- Aug 4, 2020
- 1 min
Pandemic as Pivot: How will your Company Emerge from COVID-19?
Supply networks slowed, and some halted as COVID-19 has caused unprecedented disruptions. From mechanical equipment to medical supplies...
120
Jennifer S. Bankston
- Jun 30, 2020
- 2 min
Why a Reemphasis on Creating a Niche is Important in Today's Market
How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?
430
Jennifer S. Bankston
- Jun 16, 2020
- 4 min
The Importance of Creative Conversations Now
At two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a Kandinsky, Basquiat or...
630
Jennifer S. Bankston
- May 7, 2020
- 2 min
Why Brand Ambassador + Employee Advocacy Programs Matter Now
Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I delivered my last...
240
Jennifer S. Bankston
- Feb 18, 2020
- 2 min
The Legal S/ant Podcast - Say Yes to the Things You Don't Think You Can Do: Part 2
In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and Jessica Jaramillo,...
300
Jennifer S. Bankston
- Feb 10, 2020
- 1 min
Linking Content Into the Client Experience
One of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms...
180
Jennifer S. Bankston
- Jan 29, 2020
- 3 min
Empowering Employees as Thought Leaders in Professional Services
How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a how-to-guide to create...
230
Jennifer S. Bankston
- Jan 27, 2020
- 2 min
Say Yes to the Things You Don't Think You Can Do
Early in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer in the Marines, the...
420
Jennifer S. Bankston
- Jan 15, 2020
- 3 min
New Decade, New You? How I Embrace My Imperfections.
It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every January, especially at the...
160
Jennifer S. Bankston
- Dec 11, 2019
- 1 min
Linking Content into the Client Journey – How Content Experience Drives Higher Client Engagement
It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content experience and explain...
360
Jennifer S. Bankston
- Nov 21, 2019
- 1 min
Chief Dot Connector
As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings and products.
760
Jennifer S. Bankston
- Nov 8, 2019
- 3 min
Nostalgia in Professional Services Marketing
Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing tool in influencing...
270
Jennifer S. Bankston
- Oct 10, 2019
- 3 min
The CMO/CFO Relationship: An Adversary or Your Greatest Ally?
In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the decision makers of a...
120
Jennifer S. Bankston
- Sep 26, 2019
- 2 min
Addressing Complex Intercultural Issues
By utilizing multinational business and travel experiences in communications, negotiations and an understanding of local cultures,
90