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FOSTERING A GROWTH CULTURE 

NLJ 500 Law firm

NLJ 500 law firm faced an increase in competition in key practice areas.. The firm sought outside consulting to evaluate processes and technology as well as strengthen internal relationships and team dynamics with a recent group of laterals.

THE RESULTS

ESTABLISHED PERFORMANCE TRACKING PROGRAM

THE CHALLENGE

Law firm boutique specializing in two practice areas was seeking to generate new leads from existing clients for additional service offerings. The firm was attuned to (and often ahead of) key regulatory issues facing the market, but it was not conveying messages to clients about its level of legal expertise in technology and intellectual property. In order to distinguish itself from its competition, our solution involved evaluating the market with hard data and creating a new market niche. The niche area needed to be strong enough to stand on its own.

THE APPROACH

Law firm boutique specializing in two practice areas was seeking to generate new leads from existing clients for additional service offerings. The firm was attuned to (and often ahead of) key regulatory issues facing the market, but it was not conveying messages to clients about its level of legal expertise in technology and intellectual property. In order to distinguish itself from its competition, our solution involved evaluating the market with hard data and creating a new market niche. The niche area needed to be strong enough to stand on its own.

THE SOLUTION

Thought leadership program and robust digital strategy

More things of import.

Generated Revenue from New Clients Within 12-Month Timeframe for New Practice Group
Generated Revenue from New Clients Within 12-Month Timeframe for New Practice Group
Business People Talking

Things of import.

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