achieving sales growth through brand strategy and integrated marketing communications
Creating an industry leader
Technology company sought to promote application development tools utilizing AI protocols for development of Internet of Things (IoT) solutions in healthcare. The company wanted to create a buzz around new software release to help compete against industry giants and achieve sales growth.
Increase in New Leads for Target Industry
Increase in Sales in 6-Month Time Frame
Technology company, known for its application development tools in several sectors, sought to generate awareness around a new software release to help increase sales in the healthcare sector.
We worked with a cross-functional leadership team from product development, sales and marketing to develop a strategic software release launch plan. The plan included raising awareness by creating a community of micro-influencers to share user experiences.
Brand strategy and integrated marketing plan. We created a first of its kind industry survey that served as both a lead generation tool and as an opportunity for news trend jacking. We crafted messaging and positioning for all digital channels and developed skill sprints, trainings and hackathons to generate user interest and exceed initial sales forecasts. The media coverage helped elevate the company's brand and exceed lead generation expectations.