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Designing a Digital Platform and Sales Enablement Program for a Cybersecurity Firm

Industry Leader

Information Security company seeking to pivot to become leading edge Cybersecurity firm due to changing government regulations that presented a market opportunity to target the aerospace and defense (A&D) industry.

THE RESULTS

LEAD GENERATION

60%

Increase in New Leads for Target Practice

ENGAGEMENT

40%

Increased Avg

User Sessions

THE CHALLENGE

Law firm boutique specializing in two practice areas was seeking to generate new leads from existing clients for additional service offerings. The firm was attuned to (and often ahead of) key regulatory issues facing the market, but it was not conveying messages to clients about its level of legal expertise in technology and intellectual property. In order to distinguish itself from its competition, our solution involved evaluating the market with hard data and creating a new market niche. The niche area needed to be strong enough to stand on its own.

THE APPROACH

Law firm boutique specializing in two practice areas was seeking to generate new leads from existing clients for additional service offerings. The firm was attuned to (and often ahead of) key regulatory issues facing the market, but it was not conveying messages to clients about its level of legal expertise in technology and intellectual property. In order to distinguish itself from its competition, our solution involved evaluating the market with hard data and creating a new market niche. The niche area needed to be strong enough to stand on its own.

THE SOLUTION

Thought leadership program and robust digital strategy

More things of import.

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Generated Revenue from New Clients Within 12-Month Timeframe for New Practice Group
Generated Revenue from New Clients Within 12-Month Timeframe for New Practice Group
Business Meeting

Things of import.

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