Jennifer Bankston, President
Jennifer S. Bankston has spent her career ACTIVATING IDEAS and elevating brands. With years of in-house experience at law firms, tech companies and start-ups, she has an innate ability for storytelling blended with a technology-driven, pragmatic approach for delivery. Her work has appeared in The Wall Street Journal, USA Today, Fast Company, Forbes, American Lawyer, and many trade publications.
Jennifer has served as Chief Marketing and Business Development Officer for three law firms, including an AmLaw 200 and midsize firm, where she led the building of creative and sophisticated service offerings for its clients.
At Labaton Sucharow, Jennifer was a member of the leadership team that transformed an unknown law firm into one of the nation's leading litigation boutiques, advising institutional investors and business clients from around the globe in a highly competitive marketplace.
While working for Forbes 400 executive Zachary Fisher, her office was a porthole on the USS Intrepid (CV-11). From her vantage point on the moored vessel in New York City, she worked alongside heads of state, including Presidents, Prime Ministers and world leaders, directing strategic communications, serving as speechwriter and helping to build the Fisher House Foundation and Fisher Center for Alzheimer’s Research at Rockefeller University.
Today, Jennifer partners with law firms and tech-driven companies to provide marketing and business development strategies aligned with technology solutions. She utilizes her storytelling mastery to activate ideas at all levels of the organization - from the executive suite to sales teams, partners and marketers. Jennifer's vast exposure to global business and culture propagates an exciting, thoughtful, and intelligent perspective to client work.
A “Big Four” strategic consulting alumna, Jennifer has built attention-grabbing MARKETING and BUSINESS DEVELOPMENT programs that have produced new revenue streams for a wide variety of commerical and non-profit organizations. On the technology front, she has conceptualized, developed and implemented applications and products for a multitude of business solutions.
Throughout her diverse and varied professional career, Jennifer has lived and worked in New York City, Boston, Austin, Bangkok and Paris. Currently, she calls New Orleans home.
In addition to her Bankston Marketing Solutions work, Jennifer is also co-founder and Principal at The Chiral Project which focuses on Leadership Development for Professional Services.