Jennifer Bankston, President
Jennifer S. Bankston has spent her career ACTIVATING IDEAS and elevating brands. With years of in-house experience at law firms, tech companies and start-ups, she has an innate ability for storytelling blended with a technology-driven, pragmatic approach for delivery.
Jennifer has served as Chief Marketing and Business Development Officer for three law firms, including an AmLaw 200 firm, where she led the building of creative and sophisticated service offerings for its clients. She also identified and executed the firm’s strategic business priorities at a midsize law firm by launching new services and creating cohesive messaging aligned with the firm’s brand.
At Labaton Sucharow, Jennifer was a member of the leadership team that transformed an unknown law firm into a leading litigation boutique for global institutional investors and business clients in a highly competitive marketplace.
While working for Forbes 400 executive Zachary Fisher, her office was a porthole on the USS Intrepid (CV-11). From her vantage point on the moored vessel in New York City, she worked alongside heads of state, including Presidents, Prime Ministers and world leaders, directing strategic communications, serving as speechwriter and helping to build the Fisher House Foundation and Fisher Center for Alzheimer’s Research at Rockefeller University.
Today, Jennifer partners with law firms and tech-driven companies to provide marketing and business development strategies aligned with technology solutions. She utilizes her storytelling mastery to activate ideas at all levels of the organization - from the executive level to sales teams, partners and marketers. Jennifer's vast exposure to global business and culture propagates an exciting, thoughtful, and intelligent perspective to client work.
A “Big Four” strategic consulting alumna, Jennifer has built attention-grabbing MARKETING and BUSINESS DEVELOPMENT programs that have produced new revenue streams for a variety of organizational types. On the technology front, she has conceptualized, developed and implemented applications and products for a multitude of business solutions.
For almost 20 years, Jennifer lived and worked in New York City with some time in Boston, Austin, Bangkok and Paris. Currently, she calls New Orleans home. where she continues to write and present on marketing and strategic business priorities, Jennifer’s publications and presentations can be found on her LinkedIn profile.